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The incredible story of Binq
September 7, 2016
Our story starts from grass roots in a carport. A founding partner wanted bi fold doors for his house and after driving to various showrooms he was left a little disappointed. Seeing some pretty ordinary and really expensive doors, he was confident he could purchase the hardware and build them himself. Upon completion he decided to put them on eBay and to his surprise he sold them for a tidy profit. He decided to make another set and put them on eBay again. After selling that pair he thought if he could make and sell one bi fold a week, he’d do quite well. We started getting messages on eBay saying they missed the auction and could they buy the same thing. Then we got asked if we could make different sizes and that’s when things really started to take off.
We got so busy in our single care carport, that we we're tripping over each other and all the doors and material. Not to mention when it rained, we had to throw saw dust down to stop the timber from getting wet. It quickly got to a stage where we out grew the carport and needed to look for a factory.
At this point, it was two brothers that where working tirelessly, so as family do, we enlisted in the help from another brother. Coincidently he was looking for a career change, but was hesitant as the business couldn’t afford to pay anyone.
We were hand writing all our quotes and doing everything on paper which started to become a little embarrassing, and considering we now had a carpenter, a landscaper and singer it was safe to say we really lacked computer knowledge.
So we enlisted in the help of another brother who was an I.T project manager for Bluescope. He came and created some excel spreadsheets that allowed us to quote any size bi fold with a few clicks.
It was at this point where the four brothers came together and Brothers Incorporated (later shortened to Binq) was born on January 19, 2009.
Two weeks after our official opening the government officially announced the GFC, and not long after that black Saturday rolled through Victoria, the phones became eerily quiet. 3 months into starting our new business the business was out of money and we we're discussing whether we needed to close the doors. At this point we decided to tip in all the money we had personally and give ourselves a fighting chance. We got out the yellow pages and started cold calling people to see if they wanted to buy bifold doors. 1 week after that, Binq made its first official sale.
We kept losing sales because we didn't make windows, so with our experience in making bi folds we were confident we could make windows also.
We did our own research and learnt pretty quickly that learnt all that Australia had to offer. We did however catch wind of a show in Germany and decided to take the little profit we had and head over there.
What an eye opening experience, we learnt so much in such a short period of time. We went around to all the different factories in Germany and spoke to heaps of industry experts. They we're making triple glazed tilt turn windows with high security and to a standard of perfection in less than a third of the time it took us to make an awning window for you toilet.
It was as this point we decided if we were going to successfully manufacture in Australia we would have to adopt the Germans design and mentality. We also realized that we may have the opportunity to completely revolutionize the window and door industry in Australia. This became our driving force; “To raise the standard in the industry by offering our customer unequivocal excellence in product and service and honest prices”.
After getting back from Germany we decided that if we we're going to do it, we had to do it properly and decided to start investing heavily in design, software, machinery and processes. The Germans also told us off for a few things and couldn't comprehend how backward the industry was in Australia.
So with all the research we did, we identified what our niche was. That was offering competitively priced timber products that provided higher energy ratings with a low maintenance option backed up by a 10 year warranty.
Fast forward to now. We have outgrown our factories 3 times over and now located in a 2000m2 factory in Chelsea Heights. We have a full it system, we have over a million dollars' worth of machinery (most of which is CNC German made) and we are proud to employ 25 full time employees.
We now manufacture German spec high performance doors and windows. We have even supplied these products to an apartment building in Melbourne.
Our windows lock in up to 20 spots with the turn of a handle, they survive much higher wind loads than the industry standard and range of other benefits which I won't bore you with today.
Our Lift Slide doors are the biggest doors available. They can be over 3m high and up to 6m wide with just 2 panels, or 18m wide with 6. The biggest we have made to date is 12m.
Moving forward we are doing Research and Development on existing and new products to further enhance their performance but most importantly making these products available to all sectors of the market from Architectural one of homes to first home buyers…………
Why do we do this? Because Australia deserves better!